Asia Elsewhere: Momoiro Clover Z (via Appears)

Interesting article about the hottest new girl group in Japan, Momoiro Clover Z. It’s interesting to compare this to their Korean counterparts, cos while men in K-pop are prone to pretty far out ideas, I’ve yet to see a girl group put out a video as bonkers as this, nor attempt the same kind of dubstep/gothic monk fusion. The post also quotes Robert Michael Poole’s assertion that

“The majority of the audiences [for K-pop shows] are young girls, not boys. [ …] The Japanese pop market has typically been all about cuteness, presenting boys with the ideal submissive girl to treat like a doll rather than lust over. The J-pop industry couldn’t create a K-pop style group, because Japanese girls being that edgy would be seen as wholly un-Japanese. [… ] It seems girl groups in Japan have actually become increasingly cuter, younger and presented as servants (maids being the ultimate example), with the likes of AKB48 and their many copycats.”

appears

appmomoheadr

If this is AKB48’s world and we’re just living in it, Momoiro Clover Z has an even greater task on their hands: tweaking the standard just enough to keep it different, without ever abandoning true blue idol pop. I should confess that AKB48 is my least favorite thing to happen to Japanese pop music in the past decade. This includes, by the way, teen boy bands, Funky Monkey Babys, and Ayumi Hamasaki’s last single. Because we have yet to crown a new diva, one who hasn’t been born before 1990, the Oricon charts and pop culture conversation revolves around girl groups and subgroups. Unfortunately, AKB48’s success may have unleashed an ever larger number of idiosyncratic idol groups, but it’s become difficult to mess with the formula in any substantial way. Take Perfume, an idol group by any definition, who have never truly fit the mold: their best feature — music…

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